AEF DIRECT MAIL
THE NEED
The Advertising Educational Foundation (AEF) wanted to invite students to participate in the "best undergraduate student paper" competition.
THE REASONING
The direct mail piece was conceived as an airplane ticket containing a make-believe boarding pass that would potentially take the student winner to New York City as part of the prize.
AWARDS
This project won a Gold Addy at the American Advertising Awards, Mid-Michigan chapter.